This is how to keep your company’s corporate headshots consistent.
Our first tip is to hire a professional photographer, but make sure you hire a professional portrait photographer. You want someone who captures portraits/headshots as a part of their everyday work. A corporate headshot photographer will have taken thousands of corporate headshots and will have all the tricks of the trade to make sure your headshots are consistent. Make sure you search for a corporate headshot photographer who has a style you prefer and can bring a mobile studio to your London offices and create a consistent style so that your ‘about us’ or ‘meet the team’ page on your website looks professional.
Another tip on how to keep your company’s corporate headshots consistent is to consider your background. This is vital as if a potential client clicks on your ‘about us’ page and sees inconsistent backgrounds; it’s a bad first impression. Also, no matter how good your professional portrait photographer is, it is very difficult to keep corporate headshot backgrounds consistent. So many things can change a background, i.e. different weather coming in through the office windows, ambient light in the office changing, and using a different office to capture your headshots means the photographer’s studio lighting will bounce around the room at a different intensity. The best solution here is to add your background in post-production. This method can’t fail, and you can choose a background colour and guarantee it will remain consistent in all your corporate headshots.
Our last tip on how to keep your company’s corporate headshots consistent is to consider wardrobe and people’s expressions. You will need to decide if everyone is going to wear traditional business attire or if you are going to dress smart casual, etc. Again, if a client views your ‘about us’ or ‘meet the team’ page and you are all dressed differently, it will look unprofessional and a mismatch of styles. Expressions are important as well. Does everyone have to smile? Most people smile in corporate headshots, but some people do not smile in photos. Should they be forced to smile? This also depends on which business sector you work in. If you are in the legal or financial sectors, most clients would want you to look serious as you are dealing with people’s legal and financial affairs.
Sample 1. How to keep your company’s corporate headshots consistent.
Sample 2. How to keep your company’s corporate headshots consistent.
