Category Archives: corporate photography prices

Corporate Photography Rates

Rates charged for different corporate photography services.

In our last post we discussed corporate photographer prices and how best photographers can set the correct costs for their photography. This leads on to another subject as photography rates can vary depending on which service you are supplying the client.

To help us discuss this point we will breakdown the corporate photography services into three sectors. These are events, headshots and reportage/lifestyle.

Let us start with corporate event photography. This needs to be charged out at the lower end of the client’s budget as this requires the least amount of professional photography kit. A good camera and variety of Lens and with a mobile flash system. For these reasons you will have more photographers available and competing for the work. Events taking place during the working day can be charged out slightly higher but evening and weekend events can be covered by keen amateurs and for that reason if you want to compete you need your rates to be lower than other services.

corporate event photography rates in London

The second service I would like to look at is corporate headshots and portraits. These carry a greater need for professional lighting, background rigs, studio rates, moving large amounts of kit around London which will require more expensive travel. For these reasons corporate headshot rates are higher and vary greatly depending on what style and set up the client requires. What I mean by this is that if an individual wants a London location headshot with The City in the background then the photographer will only need camera and some fill in flash. However if an individual requires a full studio set up with background and diffused flash lighting in a hire studio then the costs incurred by the photographer are going to push the second option in a higher price bracket.

Of course there are factors that can fluctuate prices but on the whole clients will need to pay more for a professional corporate headshot at a studio or at their offices.

corporate headshot rates in London

The last corporate photography service is reportage or lifestyle. This is interesting as two factors come into play here. You do not need much professional photography kit but you will spend much more time on this style of service and you will need to be very experienced to create a good library of corporate reportage photographs. Capturing reportage of natural photographs of people working in a corporate environment means spending time watching out for interesting images, spotting potential moments and being aware of situations that might bring together a generic corporate photograph. This all takes plenty of time and as photographers charge out for their time this will make reportage a more expensive option for clients.

corporate reportage photography rates in London

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Corporate Photography Prices.

Corporate Photography Prices. This has always been a tricky one for any corporate photographer or any type photographer, how much should you charge?

I certainly do not have the correct answer but I can review my experiences with clients and other corporate photographer prices over many years. When we used to still shot on film and deliver prints you had a product to mark up and you could add a reasonable day rate onto your invoice after you had taken into account studio costs or location travel. With the advent of digital things became a little less structured and the need for large studios reduced and digital images to not have any physical day to day costs. So where do you base your corporate photography prices on? You have your basic overheads, kit, car, studio hire etc and after those it is what kind of profit you need to further build your business and create the lifestyle you require. But the one thing controlling your profits is what clients will pay for your services. Most companies and individuals when needing corporate photography will get quotes in from at least a few photographers who like the look of their work. Prices will not be the only factor but it will be a major factor. Style of photography, communicating the service, availability and timescales all factor into their decision on who they will hire as their corporate photographer.

You can look at the market place and what other corporate photographers are charging. Some put fees and rates on their website but the majority do not. We have been asked by young photographers what they should charge. We have been contacted by other photographers under the pretence that they were a client and need to know costs for a commission. We have even had an email from another corporate photographer in London telling us that we were under charging on a commission and that we should increase our fees and to stop under cutting the market.

We think that when you sit down to set your corporate photography prices you have to decide what you need to earn survive and then you have your basic prices. After this it really comes down to wether you want to drive a new Rolls Royce or a ten year old second hand car. As with most things in business its a learning curve and offering discounts in poor economic times and making hay while the sun shines is all common sense and as your business hopefully grows you get to know what your photography clients will feel happy with.

You can follow these suggested corporate photography freelance rates but I am not sure how high or low budget corporate photography would differ and I can be sure all our clients would choose low budget please but high standard.

Corporate photography prices and rates in London

 

 

 

 

 

 

 

 

 

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